- No: 10-35/2, Jesus Complex 1st floor, Vellichanthai, Kanniyakumari District 629203
Payments & Shipping
- Setting up payment gateways (PayPal, Stripe, COD, local options)
- Tax settings (VAT, GST, regional taxes)
- Configuring shipping methods (Flat, Free, Zone-based)
Enhancements & Integrations
- Coupons & promotions management
- Upselling & cross-selling techniques
- WooCommerce extensions (subscriptions, bookings, memberships)
- Email automation via plugins (Follow-Ups, MailPoet)
WooCommerce Project
- Build a WordPress-powered online storewith WooCommerce for physical or digital products
1. Introduction to E-commerce
- What is e-commerce & types (B2C, B2B, C2C, D2C)
- WooCommerce vs Shopify: strengths and differences
- Understanding customer journey in online shopping
- Choosing the right platform depending on business needs
2. Getting Started with WooCommerce (WordPress)
Setup & Basics
- Installing WooCommerce plugin on WordPress
- Initial setup wizard: currency, region, payments, shipping
- Configuring page essentials (Shop, Cart, Checkout, My Account)
Product Management
- Adding simple, variable, and grouped products
- Digital & downloadable products
- Inventory management (stock, SKU, back-orders)
- Product attributes (sizes, colors, custom fields)
Store Customization
- Choosing WooCommerce-compatible themes (Astra, Flatsome, Storefront)
- Using Elementor/Divi to design product & shop pages
- Customizing checkout and cart pages
- Adding plugins for reviews, wishlists, popups, subscriptions
3. Shopify Development
Setup & Basics
- Creating a Shopify account and choosing a plan
- Understanding Shopify dashboard/store admin
- Adding products, collections, and variants
- Inventory & order management
Themes & Design
- Exploring Shopify free & paid themes
- Using the Shopify Theme Editor to customize layouts
- Adding banners, sliders, and product showcases
- Introduction to Shopify Liquid (template engine basics)
Payments, Shipping & Policies
- Shopify Payments & third-party gateways
- Shopify shipping zones and rates setup
- Refund, shipping, and privacy policies
Apps & Marketing Tools
- Exploring Shopify App Store
- Adding apps for SEO, reviews, upsells,
- Connecting email marketing (MailChimp)
- Abandoned cart recovery
shopify project
Develop a fully functional Shopify store with collections, categories, custom design, and apps integration
4. Common E-commerce Enhancements (WooCommerce + Shopify)
- SEO optimization for e-commerce
- Setting up Google Analytics & Facebook Pixel
- Connecting to marketplaces (Amazon, Etsy integrations)
- Sales funnel basics & cart abandonment strategies
- Social commerce integration (Instagram Shop, Facebook Shop, TikTok Shop)
- Customer review management & trust badges
5. Store Security & Performance
- SSL certificates and secure checkouts
- Payment security (PCI-DSS compliance basics)
- Fraud prevention plugins & apps
- Caching/CDN for speed (Cloudflare, SiteGround, Shopify CDN)
- Backup & disaster recovery strategies
6. Scaling & Growth
- Marketing automation (emails, push notifications, retargeting)
- Affiliate & referral program setup
- Subscriptions & memberships for recurring revenue
- Loyalty programs & gamification
6. Deployment & Launch Strategy
- Final checklist before going live (UX, SEO, responsiveness, checkout testing)
- Launching WooCommerce store on WordPress hosting
- Launching Shopify store with purchased domain
- Post-launch maintenance & updates
7. Capstone Projects
WooCommerce Project:
- A fully customized small business online storewith coupons, live chat, and payment gateway
- Example: Selling handmade products/digital downloads
Shopify Project:
- A sleek dropshipping-ready Shopify storeintegrated with Oberlo/DSers and email campaigns
- Example: Niche store (fitness gear, fashion, pet supplies)
8. Scaling & Growth
- Marketing automation (emails, push notifications, retargeting)
- Affiliate & referral program setup
- Subscriptions & memberships for recurring revenue
- Loyalty programs & gamification