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Digital Marketing

HomeDigital Marketing

1. Introduction to Digital Marketing

  • What digital marketing is & why it matters today
  • Key channels: Website, SEO, SEM, Social Media, Email, Content, Analytics
  • Buyer journey & customer funnel (Awareness → Consideration → Conversion → Retention)

 

2. WordPress Website Designing

  • Basics of website and domain hosting
  • Installing WordPress on a hosting/server
  • Setting up WordPress (themes, plugins, dashboard overview)
  • Designing pages: Home, About, Services/Products, Blog, Contact
  • Customizing themes and layouts (using Elementor, Divi, or Gutenberg blocks)
  • Essential plugins for SEO, forms, speed optimization, and backups
  • Mobile responsiveness and performance optimization
  • Security basics: SSL certificates, regular updates, backups

Launching your professional website

3. Search Engine Optimization (SEO)

  • SEO fundamentals: How search engines rank websites
  • On-Page SEO: title tags, meta descriptions, headers, image optimization
  • Keyword research & tools (Google Keyword Planner, Ahrefs, SEMrush)
  • Technical SEO: site structure, XML sitemaps, robots.txt, canonical tags
  • Off-Page SEO: backlinks, guest posts, outreach strategies
  • Local SEO optimization (Google My Business, local citations)
  • SEO performance measurement & analytics

4. Content Marketing

  • Understanding content as the backbone of digital marketing
  • Blogging strategies (planning, writing, and SEO-optimizing blog posts)
  • Types of content: articles, videos, infographics, podcasts, case studies
  • Storytelling techniques in digital campaigns
  • Using AI tools responsibly in content creation

5. Search Engine Marketing (SEM) & Paid Ads

  • Introduction to Google Ads (Search Ads, Display Ads, Shopping Ads)
  • Setting up ad campaigns (keyword planning, bidding strategies, budgeting)
  • Writing high-quality ad copy & creating compelling creatives
  • Quality Score & Ad Rank in Google Ad
  • Measuring ROI from paid campaigns

6. Email Marketing

  • Introduction to email marketing platforms (Mailjet, Mailerlite, Mailchimp)
  • Building an email list & lead magnets
  • Crafting effective newsletters and promotional emails
  • Personalization and segmentation strategies
  • Analyzing open rates, CTR, bounce, and conversion metric

7. Affiliate & Influencer Marketing

  • What is what?
  • Setting up affiliate programs for your business
  • Working with influencers & brand ambassadors

8. Web Analytics & Conversion Optimization

  • Introduction to Google Analytics & Google Tag Manager
  • Tracking website traffic sources, behavior, and conversions
  • Setting up goals, funnels, and conversion tracking
  • Heatmaps & session recordings (Hotjar, CrazyEgg)
  • A/B testing for optimization
  • Building dashboards for performance reporting

9. Emerging Trends in Digital Marketing

  • Voice search, AI & chatbots
  • Marketing in the age of short videos (Reels, Shorts)
  • Influencer-driven commerce
  • Growing importance of data privacy & GDPR compliance

 10. Project

  • Creating a WordPress website for a brand/business
  • Applying SEO best practices
  • Running a live social media campaign (organic + paid)
  • Implementing Google Ads and an email marketing campaign
  • Analyzing campaign ROI and presenting a performance report

11. Digital Marketing Strategy & Tools

  • Crafting complete digital marketing strategies for businesses
  • Understanding customer personas
  • Budget allocation across channels (SEO, Ads, Email, Social Media)
  • Intro to Marketing automation & CRM software
  • Using free & paid tools (Canva, SEMrush, Ahrefs, MOZ Pro, SEO Checkup, SpyFu etc.)

12. Social Media Marketing (SMM)

  • Major platforms overview: Facebook, Instagram, LinkedIn, X
  • Creating business pages & optimized profiles
  • Content strategy for social media (posts, reels, stories, lives)
  • Paid advertising basics (Facebook Ads Manager, LinkedIn Ads)
  • Audience targeting & retargeting techniques
  • Social media engagement tactics: building community & brand authority
  • Influencer marketing & collaborations